Best, Daniel Best’s son, forms his own tractor company, C.L. The letters have become less bold. The font type was updated in the 1967 iteration, which also introduced a new company emblem (known as Block C) placed to the left of the lettering. 1967 – Block-C logo was introduced, along with trade dress box that contained logo and model name. This logo would only last for a few years, though, after which Caterpillar would stick with a very basic … Caterpillar is a household name in the manufacture of heavy vehicles used for agriculture and construction. Our dedication to reliable service to our customers is as old as the company itself. So in place of the wheels, he experimented with wooden tracks that were bolted to chains. The trade name "Caterpillar ®" and the Caterpillar logo are property of Caterpillar Inc. Midwest Industrial sales is not an official dealer or distributor of Volvo, Caterpillar, Terex, Hitachi, Euclid, Komatsu, or John Deere. The logo presently in use was introduced in 1989. The current company logo is rectangular. A wide yellow triangle covers the lower parts of the first 3 letters, producing the effect of a bright accent, making the logo unique and easy to recognize. Click here to view the original size of pictures. This is the first episode of our new series Diesel History! As the company continues to seek more ways to serve its customer base, it has managed to enter new industries, such as insurance and financial products. 1941: To support the United States’ efforts in World War II, Caterpillar ramps up production to record levels. Meaning and History Evolution of the CAT (Caterpillar) Logo. See more ideas about Cat logo, Work tools, Types of machines. Chick-Fil-A Logo and The History of the Company, Johnson & Johnson Logo and the History of the Company, Reddit Logo And the History of the Business, Twitter Logo and the History of the Business, Coca Cola Logo and the History of the Company, San Francisco 49ers Logo and the History of the Team, John Deere Logo and the History Behind the Company. May 28, 2015 - Over the years, Caterpillar's brand logo has been displayed in various forms on many different types of machines and work tools. Meaning and history The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it. Company History: Caterpillar Inc. is the world's largest manufacturer of earthmoving machinery. Caterpillar vector logo, free to download in EPS, SVG, JPEG and PNG formats. Please complete out the form below in full to request the use of Caterpillar’s logos, photos, video footage or technical materials. Caterpillar Inc. (often shortened to CAT) is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets, and sells machinery, engines, financial products, and insurance to customers via a worldwide dealer network. Interestingly, the Cat logo is rather new. The inscription was waved, resembling a silhouette of a caterpillar and the split ends of the letters stood for the legs of the creature. 1925 – 1931. The bold points at the ends of the “r” are gone. Some of the company’s past logos were a representation of its name, while others had little to do with the name but still managed to present a powerful, professional image for the brand. Back in 1925, when the company was formed, the logo resembled its namesake—the Caterpillar. This circle had two lines, vertical and horizontal, touching through it. The Caterpillar Tractor Company was formed following a 1925 merger between C. L. Best Tractor Company and Holt Manufacturing Company. Newer Post Older Post Home. Most likely, this is either Helvetica Compressed or Helvetica Inserat Roman. Saved by Peterson Cat. Vector. The shape of the letters and additional mini-inscriptions change. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The green background has three white segments that combined to stylize the letter “C.”. The logotype’s color was changed to black beginning in 1932. 1998: Lengthy labor dispute comes to an end with the signing of a new six-year contract. 1955 – Series letters start appearing on machines after the model name to distinguish new models from the old ones. This is a collection of some of those Cat logos. 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